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end of the month with more discounts on 0km to mitigate the drop in sales


Four days before the end of the month, the automotive market It is heading to close February with a low level of activity. According to the latest data managed by the sector, until Friday they had been patented 15,309 vehicles, which implies a decrease of 26.4% compared to the same month last year.

The expectation regarding the volume of operations that February will have is a market of around 24,000 units. A number that takes the sector back to levels from almost 20 years ago.

In the accumulated to date of the first two months of 2024, Registrations are around 48,678 vehicles, 30% less than in the first two months of last year.

In this way, the forecasts of ending the year with a market of between 350,000 and 380,000 units against the 450,000 vehicles marketed in 2023.

Although the decline at this beginning is greater, there is speculation that activity will recover from the second half of the year to offset the current decline.

What are the cars that drop in price?

With this scenario and with the imminent end of the month, discounts are becoming widespread on some models, according to the different brands and the needs of each dealership to meet the commercial objectives set by the factories and raise cash to meet operating expenses.

In that sense, The discounts on 0km reach 25%, in specific cases, on the list prices.

In cases like the pickup Amarok of Volkswagen and the SUV Tracker of Chevrolet It is where the greatest incentives are found, but in the rest of the vehicles there are also discounts, although smaller.

Most of it is concentrated in national production models, since the import of 0km, for various reasons, is not growing despite having been freed from regulations and many of the cars that arrive in the country are going to meet the demand for savings plans. .

Even in models that until recently had a waiting list, such as the Toyota Hiluxare being sold below the list price and with standardized delivery in most of its versions.

So much toyota as Volkswagen are improving their market share in February compared to January, while Fiat – which had led sales last month – shows a calmer behavior.

The data that is consolidated is that 8 of the 10 best-selling models this year are of national production, with Fiat Cronos to the head and the Peugeot 208 in second place. Then they follow Hilux, Amarok, Ford Ranger, VW Taos, and Tracker. Only in position 8 and 9 do two imported ones appear (Toyota Yaris and Jeep Renegade) and tenth place is occupied by Renault Kangoo.





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